Personal profile:

The Covid-19 Pandemic has given me the opportunity to develop my own business. I have been able to monetize my most marketable skills: Search Engine Optimisation, Search Engine Marketing, Conversion Rate Optimisation, Google Analytics, Copy Writing, Content Creation and Social Media & Website Management. My clients have thus far been small business owners that simply don’t have the time to develop these aspects of their business themselves. My work has been well received, with a considerable upward trend in organic traffic to the websites I manage.

I received a First Class Degree from The University of Salford in Multimedia Journalism. This paid testament to the consistent hard work I put in throughout my time at university, excelling in both the theoretical and practical aspects of my course. This helped to develop a number of my skills, none more so than my spoken and written use of the English language.

I am very much a team player, a skill that has developed over many years working within the service industry. I have always proven to be a reliable and hard-working member of all the teams I have worked within. I also hold my people skills in very high regard; I am a good listener, posses a strong level of empathy and have a very approachable demeanour. I am very confident in my own abilities and in how I handle myself. So, I am just as happy leading as I am to be led.

I live an active lifestyle and have a passion for travelling. This has taken me, in recent years, to Australia, Thailand, Vietnam and now Canada. I love to experience different cultures and hope to experience this in my professional life as well. 


  • University of Salford: Multimedia Journalism | First Class: 72.4%.
  • Shrewsbury Sixth Form College: A-Levels in English, Politics and Psychology
  • Meole Brace School, Shrewsbury: 9 GCSE’s including English, Maths and Science.

Personal achievements and qualifications:

  • Chairman, Salford University Mens Rugby Union Team.
  • Open-water Diving Certificate, PADI.
  • Spanish (Stage 1), The University of Salford.
  • Grade Six Drum Kit, Trinity Guildhall.

Industry relevant work experience:

Self-employed: Website Content and Digital Marketing Manager (March 2020 – Ongoing)

I work closely with small businesses based in the UK with the purpose of increasing the flow of organic traffic to their websites. I work with pre-existing websites, developing their structure and content in order to increase conversions with the help of Search Engine Optimisation and Search Engine Marketing. I also manage the production of content on all the key channels: such as Google My Business, Facebook, Linked In, Twitter and Instagram.

Gindifferent: Website, Social Media and Marketing Coordinator (August 2019 – November 2019)

Alongside my duties as Assistant Manager, I produced regular content for the bar’s social platforms. In this role I was able to develop my use of Google ads, Facebook Ads and Google My Business in order to drive an organic flow of visitors to the website, and customers to the bar.

Thorpe & Co: Website, Social Media and Marketing Coordinator  (March 2017 – July 2019)

I ran two websites for the local property management and investments company. My duties included: General web maintenance, production of case studies on former investments, interviewing clients, writing news items for regular newsletters and the day to day running of social media accounts.

Salford Now: Multimedia Journalist (September 2016 – July 2019)

My duties included: Producing copy, video, audio, infographics, interactive maps, generating polls and managing the social media channels. With additional responsibilities in sub-editing, SEO and InDesign. I have worked in positions such as News Editor, Sports Editor and Newspaper Editor for my University Newspaper.

ITV Tonight – Work Placement (November 2018)

Working with the team at ITV Tonight, I completed various tasks in support of the production team. This involved assisting shooting both in house and on location, completing various research tasks including identifying and contacting potential interviewees, sourcing props for sets and items for studies.

BBC Sport – Work Placement (March 2018)

I was very fortunate to be given the opportunity to shadow the Sport team on busy days of football with the UK’s flagship Media organisation. I was able to experience the intensity of a busy sport desk, while monitoring the social media reaction on behalf of the team.

Football Writer – Anfield Edition, The Anfield Talk and LFCFansCorner (October 2016 – October 2019)

I have written on an occasional basis for a selection of very popular Liverpool FC fan sites, the three enjoy almost 200,000 twitter follows between them. My work has been received well by their readership and I continue to contribute when I have the time.

Retail and Hospitality work experience:

Fairmont Whistler: Wildflower and Grillroom Host (November 2019 – Current)            

Initially hired as a Junior Server, the role demanded extensive menu knowledge as well as sensational customer service. My aptitude for customer service was not left unnoticed and I was quickly moved to a new position as a Host. My new roles included greeting guests, controlling the pacing of the restaurant, managing bookings and being responsible for the handling and distribution of tips.

Gindifferent: Assistant Manager (June 2018 – November 2019)

I covered the day to day running of a bar, making sure stock is always available, preparing food and drinks, as well as overseeing and training members of staff. The running of the bar relied heavily on a breadth of knowledge. We stocked over 130 gins, all of which need to be paired with the perfect combination of tonic and garnish. I was promoted to Assistant Manager as a result of my hard-working, fast-learning and reliable nature.

National Citizens Service: Assistant Team Leader (June 2019 – July 2019)

For one four week cycle, I was one of the team leaders for a 16 person group of 15-17 year olds, accompanying them on residential around the country. My role included providing support, motivation and guidance as they completed the programme.

Harvey’s of Fish Street: Waiter and Bartender (March 2018 – March 2019)

For one year I worked a mixture of part-time and full-time hours at Harvey’s, an upmarket restaurant in Shrewsbury. During my time there I came a reliable, dependable member of the team, trusted to run my own Gin tasting evenings.

Bistro Jacques: Waiter and Bartender (June 2015 – March 2018)

In almost three years at the popular French restaurant I was able to discover a real desire to work and a passion for good service. I became an integral part of the core team, impressing the management team and being rewarded with multiple employee of the month awards.

Shrewsbury Town FC: Waiter and Bartender (September 2014 – June 2015)

I completed a full league season at Shrewsbury Town, working on the bar, serving corporate events, delivering Christmas parties and waiting on executive boxes. Whilst studying at college, I was no stranger to 40+ hour work weeks, which really developed my work ethic whilst still yet to turn 18.

Sports Direct: Casual sales assistant (September 2012 – June 2013)

At 15, I excelled in this sales driven role, a natural aptitude for selling KPIs such as heal-cups and socks resulted in increased hours. I left to focus on my GCSEs.